VISION

HAACH believes in encouraging within people the desire to always bring out the best of themselves, to look and feel as good as they can. HAACH's vision is to become a global leader in the 360° provision of complete & integrated spa, face, skin and body care related treatment services and products.

This vision includes giving all individuals the confidence to celebrate who they are, rather than worship who they are not via the provision of professional, caring and reliable treatment services and products. This includes our management and advisory services as well as providing wellness services and other related health & lifestyle programmes for both men and women.

HAACH is constantly and enthusiastically searching for newer and better ways to bring you the things that you desire most. This includes innovative services that are designed to bring out your inner confidence as you go about your daily life. We believe in advocating a total balanced lifestyle - balance between work, leisure and health. At HAACH, we focus on your inner health...

MISSION

HAACH's mission is to provide a well-tailored 'Total Lifestyle Wellness' enhancement solution for its clients. HAACH aims to fulfil the following promises:

• Reinforce positivity, inner strength and confidence to empower 'Total Lifestyle Wellness' living.

• Deliver living healthy and looking & feeling good' lifestyle solutions.

Our mission goes beyond simply selling treatments, we believe in totally understanding who you are and what you want. We then work towards helping you achieve your goals in a honest and transparent partnership. Our mission is to be the best by helping you to be your best.

PURPOSE

To be a responsible corporate citizen, who is actively reviewing market needs and relentlessly educating and demonstrating support in promoting the well-being and quality of life in the communities we operate in.

COMPANY PROFILE

Incorporated in October 1997 in Singapore, HAACH is a homegrown ‘Total Lifestyle Wellness’ service provider in the spa, face, skin and body care industry. This encompasses Spa, Face, Skin & Body Care Treatment Services & Products and Management Industry & Advisory Services for Hotel Spas as well as the Health & Wellness Business.  With our comprehensive range of more than 90 all encompassing treatment services and more than 60 different products, which span the core competencies of Face Care, Skin Care, Body Care, Massage & Body Care, Hand & Foot Care, in addition to complete Spa Care, HAACH is a recognised leader in the local market place, whose brand has become synonymous with up-market, client centered service excellence. Adding to and expanding the HAACH core competencies are the 2003 Launch of HAACH Lifestyle Origin (Product Research & Development) and HAACH Lifestyle Advisory (Management Operator & Consultant) businesses.

A trusted and award winning local brand, with international standards that combine Western technology with Asian influence, HAACH is well established & respected in the industry with two HAACH Spas boutiques, in addition to one HAACH Face, Skin & Body Care boutiques strategically located at key areas in Singapore. This strength enhanced when HAACH was approached to manage a Hotel Spa as Management Operator & Consultant by M Hotel Singapore, a partnership with M Hotel (Millennium & Copthorne Int Ltd) that sees HAACH providing expertise as Management Operator & Consultant for a co-branded Hotel Spa known as HAACH@M Hotel.

Led by Chief Executive Officer, Ms. Ponz Goo, the management of HAACH comprises of Executive Chairman, Mr. Goo Kem Suaa; Executive Vice-Chairman, Mr. Raymond Goo; Executive Directors, Ms. Joyce Goo and Ms. Yean Goo and is competently supported by Corporate Advisory Firm – Timeline Pte Ltd.

Drawing together ideas and experience from some of the most experienced, and best-known international spas, HAACH has built a highly awarded brand by creating a wholly unique experience, and in the process, amassing a substantial base of loyal clients amongst the discerning spa market. HAACH has taken the best that the world has to offer, refining and retuning it into a totally new concept, the black and white “British Colonial” urban spa, which offers a relaxing haven in the middle of metropolitan Singapore.

Holding the respect of not only the industry, but also the business community for both creativity and professionalism it is no surprise that HAACH has embarked on ventures that expand and strengthen our business performance and were approached to manage a Hotel Spa as Management Operator & Consultant by M Hotel Singapore, a part of the Millennium & Copthorne International Group currently boasting more than 91 Hotels across the world.

KEY MILESTONES

1997	Launch of 1st HAACH Boutique at Toa Payoh Ent Centre
1998	Launch of 2nd HAACH Boutique at Mid-Point Orchard
1999	Launch of 3rd HAACH Boutique at Suntec City
2000	Launch of 4th HAACH Boutique at Plaza Singapura Orchard
2001	Establishment of HAACH Head Office at Tanglin Place to centralise all operations
2002	Launch of 5th HAACH Boutique at Tampines Regional Centre
	Establishment of Subsidiary Company, HAACH Moment
2003	Launch of 6th HAACH Flagship Boutique at HarBourfront Centre
	Establishment of Subsidiary Company, HAACH Spa & Wellness Academy
	Establishment of Subsidiary Company, HAACH Lifestyle Advisory
	Establishment of Subsidiary Company, HAACH Lifestyle Origin
2004	Launch of 7th HAACH Boutique at M Hotel Singapore. (A strategic partnership with Millennium & Copthorne Int Ltd that sees HAACH providing expertise as Management Operator & Consultant)
	Launch of 8th HAACH Boutique at Paragon Orchard
2005	Closure of HAACH at Mid-Point Orchard due to disposing of Haach fixed assets
	Closure of HAACH at Paragon Orchard due to diversion to new business direction
2006	First Phase of Re-structuring and Consolidation of HAACH Group of Businesses in October with the closure of HAACH at Tampines regional centre
2007	Second Phase of Re-structuring and Consolidation of HAACH Group of Businesses with the closure of HAACH at Suntec City, HAACH at Plaza Singapura and HAACH at HarBourfront from August to September
	Launch of the New HAACH Boutique at One Orchard Road, after both Phases of Re-Structuring and Consolidation of HAACH Group of Businesses
2008	Entering a new era of business model for HAACH Group of Companies focusing primarily on Management Operator and Consultancy Businesses

CEO PROFILE

Ms. Ponz Goo is the Chief Executive Officer of HAACH Holding Pte Ltd (“HAACH”), dynamically leading the company’s overall business strategy. On top of her capacity as CEO, Ponz also personally heads various departments such as: Branding, Marketing & Communication Department; Public Relations Department; Business Development Department; Special Projects and Creative Department; and Academy and In-house Training Department of the various business divisions under HAACH including HAACH Face, Skin & Body Care Pte Ltd; HAACH Moment, HAACH Spa & Wellness Academy Pte Ltd, HAACH Lifestyle Origin Pte Ltd, HAACH Lifestyle Advisory Pte Ltd and HAACH Lifestyle Wellness Pte Ltd.

As the branding pioneer for HAACH, Ponz has played an instrumental role in steering the company’s branding, marketing & communication channels.  Among her many contributions, Ponz has conceptualised Haach’s branding strategies and spearheaded HAACH’s relationship marketing programs.  

In 2003, Ponz was awarded as one of the winners for the Entrepreneur of the Year 2003 Award, jointly organised by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore. In further recognition of her entrepreneurial spirit, Ponz has been nominated as a finalist in the 2003 International Young Chinese Entrepreneur (Yazhou Zhoukan) competition.   In addition she is a nominee of the Spirit of Enterprise Award 2003, recognising outstanding contributions made by successful entrepreneurs on the management teams of Singaporean companies. She is also one of the distinguished people to be honoured in the year 2004, 2005, 2006, 2007 and 2008 Singapore Tatler, Society Top 300 List, as well as, The People At The Peak’s Third Edition.

Ponz began her career as a Quantity Surveyor in the building industry in 1996. In end 1997, together with her siblings, they established HAACH Face, Skin and Body Care, where she was in charge of the company’s Branding; Marketing & Communications; Business Development and Special Projects.

Ponz is also responsible for the establishment of a number of new and innovative subsidiaries that provide additional strength and reach to the HAACH Master Brand, including HAACH Moment, HAACH Spa & Wellness Academy Pte Ltd, HAACH Lifestyle Advisory Pte Ltd, HAACH Lifestyle Origin Pte Ltd and HAACH Lifestyle Wellness Pte Ltd.

A graduate of the Royal Melbourne Institute of Technology (RMIT) in 1996, Ponz holds a Bachelor’s degree in Applied Science in Construction Management and Economics as well as a Diploma from Switzerland’s Cidesco International (1998), an internationally renowned Beauty Therapy certification.

On a personal level, in addition to being a familiar figure in the media  & fashion, Ponz is a member of the Singapore Chinese Chamber of Commerce & Industry (SCCCI), Association of Small and Medium Enterprises (ASME), Enterprise 50 Club (E50); Chinese Women’s Association of Singapore (CWA) and the Yen Leng Goh Clan General Association (YLGC) and she is also a member of the Young Peoples Action Party (Teck Ghee Branch) and Patron of the  Sembawang GRC, Chong Pang Constituency Sports Club.

HAACH COMMUNITY AND CHARITY INVOLVEMENT

The sharing of knowledge and experience is an integral part of being a responsible corporate citizen. HAACH believes that together everybody achieves more and is willing to share our knowledge, experience and winning strategies for the benefit of others.

Amongst HAACH’s favourite charities are educational institutions, as these are one of the major areas that not only allow but also encourage self improvement. HAACH views educational institutions as the way forward for all of us and have been actively supportive of them in Singapore, both in terms of sponsorship and knowledge sharing.

HAACH believes that not only should we support charity when the opportunity presents, but that we should also be seen to be supporting charity so that we may inspire others. For this reason, beyond a simple monetary donation, HAACH mobilized the corporate resources to aid in the charitable programme and this include encouraging staff to take part in the activities by allowing charitable goods to be distributed from all HAACH outlets.

Community and Charity Involvement:
1.	Raffles Girls School – Sponsorship For Teacher’s Day Celebration.
2.	CHIJ St. Nicholas Girls School – Sponsorship For Teacher’s Day Celebration.
3.	Serangoon Garden Secondary School – Sponsorship For Teacher’s Day And Chinese New Year Celebration.
4.	River Valley Primary School – Invitation As Guest Speaker
5.	Singapore Polytechnic – Invited To Validate Course On New Diploma In Event & Project Management.
6.	Nanyang Polytechnic – Sponsorship For Entrepreneurship Special Award Prize
7.	Singapore Institute of Management – Organisational Research Project On HAACH
8.	National University of Singapore – Study & Research Trip To HAACH  And Donation For NUS Flag Day
9.	Nanyang Technological University – Sponsorship For Chinese New Year Dinner And Sponsorship For National Vertical Marathon
10.	Make A Wish Foundation – Donation
11.	The Breast Cancer Foundation – Pink Ribbon Programme / Donation And Sponsorship
12.	National Kidney Foundation – Donation
13.	Chinese Women Association – Fund Raising Activities / Organising Committee /  Donation And Sponsorship
14.	Ikebana International Chapter 135 – Fund Raising Activities / Donation And Sponsorship
15.	Yen Leng Goh Clan Association – Donation And Sponsorship
16.	AUSBE Amalgamated Union Of Statutory Board Employees – Donation
17.	Society For Continence Singapore – Donation
18.	Action Community For Entrepreneurship (ACE) – Sponsorship
19.	Inter Racial & Religious Confidence Circles (IRCC) – Logo Design And Slogan Writing Competition Sponsorship
20.	Chong Pang Constituency Sports Club – Donation And Sponsorship
21.	Young People’s Action Party YPAP – Invited As Key Note Speaker For YPAG Globalisation Cultural Event And Sponsorship
22.	Young People’s Action Party YPAP – Invited As One Of The Judging Panel For Youth Entrepreneurship Competition
23.	National Breast Cancer Awareness in October 2007 organized by Parkway Health – Sponsorship
24.	Event organized by Republic Polytechnic whereby proceeds are donated to Make-A-Wish Foundation – Sponsorship
25.	Singapore Medical Association (SMA) Annual Golf Championship – Sponsorship
26.	8th YMCA Charity Golf 2007 – Sponsorship
27.	YMCA Central Singapore Proms @ The Park on 20th October 2007 – Donation and Sponsorship
28.	Singapore Children Cancer Society – Sponsorship
29.	YMCA Dinner & Dance - Sponsorship
30.	The Singapore Statutory Board 82nd Anniversary on 31st December 2007 at Swissotel The Stamford – Donation
31.	United Premas Residents’ Christmas Party - Sponsorship
32.	SPH Annual Staff Party – Sponsorship
33.	Singapore Management University 1st Latin Fest’ Extravaganza – Sponsorship
34.	Increasing My Effectiveness for Executive Secretaries, PA and Administrative Professionals Seminar organized by Learning Group – Sponsorship
35.	Smart Investment and International Property Expo - Sponsorship